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Internet marketing has become an ever increasing necessity in having a business. As internet marketing has increased in value, the complexity and breadth of knowledge required has increased as well.

Cyber Teknic offers Internet marketing in addition to web design of your CMS theme.  Internet marketing is a twofold process.  Internet marketing begins during the construction of your web site and is ongoing as long as your web site is active.

During the construction of your web site, search engine optimization (SEO) techniques are applied to content.   Keywords are researched from the terminology of your industry and also extracted from your competitors web sites.  Each keyword is measured for it's competitiveness and value.  A keyword's value is how much business (conversion) will it bring.  Google, as of late, has raised the bar of SEO.  It's far more than keyword analysis.

Google now takes into consideration how well your web site works on a mobile phone.  Is your web site responsive and retna ready?  How quickly your web site loads is another factor dictating how you place in search engine results.  As the web site construction continues, both Google and Bing provide Web Masters with tools to evaulate for all these factors considered in search engine optimization.  Other factors now strongly considered by the search engines is social media.

Among Internet Marketing Professionals, social media is now regarded as one of the most important internet marketing techniques not only for promotion but how search engines value it.  In addition to the construction of your web site, creating business pages on social media is all but a necessity.  Internet users are using the search tools built into social media to look for businesses and hiring individuals.  Advantagous the search engines, social media includes 'like's, shares and other votes of popularity.  Social media offers information about how customers feel about your goods and services.

Internet marketing doesn't stop once your web site is completed.  Inbound linking campaign begins along with continual analysis of how well your SEO is increasing internet visability.  A linking campaign doesn't happen overnight.  A technique called 'dripping' involves slowly adding inbound links to your web site.  Where do the links come from?

Cyber Teknic has tools that 'scrape' the internet to find your competitor's links.  Additionally, our tools tell us the value of links going to your competitor's web sites and what are the connecting 'contextual' keywords.  And, Cyber Teknic ties together the inbound linking campaign with the increase in your internet visability.  We generate comprehensive reports showing your web sites progress.  Reports illustrate progress in search engine placement, social media popularity and the impact of increasing inbound links.

Cyber Teknic also manages affiliate internet marketing campaigns.  Affiliate internet marketing can work in a multitude of ways.  You can pay another web site 'an affiliate' to advertise your products and services.  The other web site usually is somewhat related to business.  Or, your web site can act as an affiliate and advertise another web sites products and services.  Again, usually somewhat related to your own business.  Cyber Teknic has tools that manages complex multiple affiliate arrangements.  Affiliate marketing can also involve buying and selling of traffic.  The compensation in affilliate internet marketing is referred to pay per click (PPC).  Pay per click can be as simple as paying everytime a visitor clicks an advertising banner to payment contingent on sale completion.  For example, a revenue share arrangement where the affiliate is compensated a percentage of the final sale.

For information on hourly rates and packages including internet marketing, visit our pricing.

 

     

 

            

Our Process

Putting a web site together along with a internet marketing campaign requires tremendous amount of planning. Our job is to take the complexity out of the task while minimizing cost and time. Bottom line, Cyber Teknic works closely with you assuring a well thought out plan that expedites the process at the lowest cost to you. And, delivering an outstanding website that serves you well!

Design begins in the planning process. Pictorial 'Mock ups' of the theme you chose are presented with your company color schemes, images and structure that best presents the information. You have an idea of what the web site looks like before the web design coding begins. Emphasis is made on balance, color scheme that blends well, information that can be found quickly and a strong message of professionalism.

Web development is the programming behind a website theme and content management system. Occasionally, a particular functionality cannot be found in either Wordpress plugins or Drupal modules. Then, a module or plugin needs to be programmed. Modules and plugins can be outsourced inexpensively.

Cyber Teknic's testing consists of pre-launch bench tests against the anticipated load of your website. Content management systems need tuning such as server-side caching, optimizing image size to assure your website loads as quickly as possible. Testing also includes making sure you have enough processing power behind your anticipated demand. Cyber Teknic also has to test when software upgrades occur. Testing software upgrades, patches and security fixes have to be done on development servers that are backed up.

Finally moving your CMS to production is an exciting event but necessary tasks must follow. Internet marketing is a process that doesn't happen overnight. It's very methodical and done carefully so your web site isn't penalized by the search engines. Internet marketing has increased in complexity requiring an ever increasing breadth of knowledge. Cyber Teknic produces comprehensive reports helping your company understand your marketing campaign. Our reports demonstrate progress made and areas of weakness that need more work.

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