Inbound link campaign is an important and necessary part of SEO and internet marketing. Search engines determine how you place in results by a multitude of factors. Factors such as keywords, how well your web site appears in mobile devices and links. Links show that someone thought your content was important enough to share as a reference within their own content. A inbound link campaign also includes internet users sharing your web site content within social media. An inbound link campaign within social media is at the top of the list of importance among Internet Marketers.An important factor in a link campaign is not how many links your web site has but the value or importance of the link. SEO services such as MOZ evaluate your links for a multitude of factors indicating which are more likely to elevate your search engine result position.