Both Drupal & Wordpress have free open source eCommerce platforms providing robust and stable online storefront
. WooCommerce, the WordPress eCommerce platform boasts over 29% of online stores. Drupal Commerce, opens up the power of Drupal with a sophisticated dynamic content presentation.
The concept behind Drupal Commerce and WordPress WooCommerce is the development of a powerful platform integrating tightly with their respective CMS. Web development time and cost is minimal. For example, Drupal Commerce comes with KickStart which builds content types you would commonly find in an online store.
CyberTeknic offers beautiful eCommerce theme extensions that are designed for compatibility with WooCommerce and Drupal Commerce. The end result, a complete interface for the end user maintaining every aspect of your online store. Inventory control, product creation, integrated payment methods but most importantly a means to dynamically change the engagement you have with your customer.
Drupal Commerce creates a user interface that is intuitive to those in merchandising. Instead of creating content by defined content types and displaying on nodes, Drupal Commerce focuses instead on products. Product and product variation are separated from the display you want to create. What is the advantage? Display of products on a website must take into consideration the engagement of the customer.
Imagine a salesperson, who has extensive product knowledge, walks along with a customer helping them shop. By taking note of the products the customer is interested, you cleverly guide your customer to the final destination of their interest and close a sale.
The sophistication of Drupal and the Drupal Commerce interface makes for a powerful blend of creating dynamic content.
Dynamic content that aids the customer in narrowing their shopping search but also creating interest in other 'like' products and associated discounts. Our internet marketing strongly utilizes Google Analytics.
Google Analytics is ideal for analysis of customer engagement and conversion. All types of metrics to study website visitor patterns such as: How did they find us? Where did they enter the site? What website pages did they visit and in what order? How long did they stay and where did they leave? The Google Analytics is quite valuable for navigating a competitive marketing strategy.
CyberTeknic has a wealth of experience in locking down your eCommerce web site and the server associated with it. Our extensive tools and hardening techniques evaluates your web site in addition to constant surveillance, security updates, and monitoring. Internet Security is an absolute necessity to your company as well as your online store. Check out our hourly rates and plans.
Putting a web site together along with a internet marketing campaign requires tremendous amount of planning. Our job is to take the complexity out of the task while minimizing cost and time. Bottom line, Cyber Teknic works closely with you assuring a well thought out plan that expedites the process at the lowest cost to you. And, delivering an outstanding website that serves you well!
Design begins in the planning process. Pictorial 'Mock ups' of the theme you chose are presented with your company color schemes, images and structure that best presents the information. You have an idea of what the web site looks like before the web design coding begins. Emphasis is made on balance, color scheme that blends well, information that can be found quickly and a strong message of professionalism.
Web development is the programming behind a website theme and content management system. Occasionally, a particular functionality cannot be found in either Wordpress plugins orDrupal modules. Then, a module or plugin needs to be programmed. Modules and plugins can be outsourced inexpensively.
Cyber Teknic's testing consists of pre-launch bench tests against the anticipated load of your website. Content management systems need tuning such as server-side caching, optimizing image size to assure your website loads as quickly as possible. Testing also includes making sure you have enough processing power behind your anticipated demand. CyberTeknic also has to test when software upgrades occur. Testing software upgrades, patches and security fixes have to be done on development servers that are backed up.
Finally moving your CMS to production is an exciting event but necessary tasks must follow. Internet marketing is a process that doesn't happen overnight. It's very methodical and done carefully so your web site isn't penalized by the search engines. Internet marketing has increased in complexity requiring an ever increasing breadth of knowledge. CyberTeknic produces comprehensive reports helping your company understand your marketing campaign. Our reports demonstrate progress made and areas of weakness that need more work.