Internet marketing has become an ever-increasing necessity of having a business.
As internet marketing has increased in value, the complexity and breadth of knowledge required have increased as well.
CyberTeknic offers Internet marketing in addition to web design of your CMS theme. Internet marketing is a twofold process. Internet marketing begins with the construction of your website and is ongoing as long as your website is active.
During the construction of your website, search engine optimization (SEO) techniques are applied to the content. Keywords are researched from the terminology of your industry and also extracted from your competitor's websites. Each keyword is measured for its competitiveness and value. A keyword's value is how much business (conversion) will it bring. Google, as of late, has raised the bar of SEO. It's far more than keyword analysis.
Google now takes into consideration how well your website works on a mobile phone. Is your website responsive and retina ready? How quickly your website loads is another factor dictating how you place in search engine results. As the website construction continues, both Google and Bing provide Web Masters with tools to evaluate for all these factors considered in search engine optimization. Other factors now strongly considered by the search engines is social media.
Among Internet Marketing Professionals, social media is now regarded as one of the most important internet marketing techniques not only for promotion but how search engines value it. In addition to the construction of your website, creating business pages on social media is all but a necessity. Internet users are using the search tools built into social media to look for businesses and hiring individuals. Advantageous to search engines, social media includes 'like's, shares and other votes of popularity. Social media offers information about how customers feel about your goods and services.
Internet marketing doesn't stop once your website is completed. The inbound linking campaign begins along with the continual analysis of how well your SEO is increasing internet visibility. A linking campaign doesn't happen overnight. A technique called 'dripping' involves slowly adding inbound links to your website. Where do the links come from?
CyberTeknic has tools that 'scrape' the internet to find your competitor's links. Additionally, our tools tell us the value of links going to your competitor's websites and what are the connecting 'contextual' keywords. And, CyberTeknic ties together the inbound linking campaign with the increase in your internet visibility. We generate comprehensive reports showing your websites progress. Reports illustrate progress in search engine placement, social media popularity and the impact of increasing inbound links.
CyberTeknic also manages affiliate internet marketing campaigns. Affiliate internet marketing can work in a multitude of ways. You can pay another website 'an affiliate' to advertise your products and services. The other website usually is somewhat related to business. Or, your website can act as an affiliate and advertise another web sites products and services. Again, usually somewhat related to your own business. CyberTeknic has tools that manage complex multiple affiliate arrangements. Affiliate marketing can also involve buying and selling of traffic. The compensation in affiliate internet marketing is referred to pay per click (PPC). Pay per click can be as simple as paying every time a visitor clicks an advertising banner to payment contingent on sale completion. For example, a revenue share arrangement where the affiliate has compensated a percentage of the final sale.
For information on hourly rates and packages including internet marketing, visit our pricing.
Putting a web site together along with a internet marketing campaign requires tremendous amount of planning. Our job is to take the complexity out of the task while minimizing cost and time. Bottom line, Cyber Teknic works closely with you assuring a well thought out plan that expedites the process at the lowest cost to you. And, delivering an outstanding website that serves you well!
Design begins in the planning process. Pictorial 'Mock ups' of the theme you chose are presented with your company color schemes, images and structure that best presents the information. You have an idea of what the web site looks like before the web design coding begins. Emphasis is made on balance, color scheme that blends well, information that can be found quickly and a strong message of professionalism.
Web development is the programming behind a website theme and content management system. Occasionally, a particular functionality cannot be found in either Wordpress plugins orDrupal modules. Then, a module or plugin needs to be programmed. Modules and plugins can be outsourced inexpensively.
Cyber Teknic's testing consists of pre-launch bench tests against the anticipated load of your website. Content management systems need tuning such as server-side caching, optimizing image size to assure your website loads as quickly as possible. Testing also includes making sure you have enough processing power behind your anticipated demand. CyberTeknic also has to test when software upgrades occur. Testing software upgrades, patches and security fixes have to be done on development servers that are backed up.
Finally moving your CMS to production is an exciting event but necessary tasks must follow. Internet marketing is a process that doesn't happen overnight. It's very methodical and done carefully so your web site isn't penalized by the search engines. Internet marketing has increased in complexity requiring an ever increasing breadth of knowledge. CyberTeknic produces comprehensive reports helping your company understand your marketing campaign. Our reports demonstrate progress made and areas of weakness that need more work.